Find out how organisations have used #GivingTuesday to give back.

Global Case Studies from 2014

Get inspired and check out what global partners in the US did for #GivingTuesday 2014! ARTS ORGANISATIONS DOWNTOWN ALLENTOWN ARTS GROUP 7 Allentown arts organisations, including the Allentown Art Museum of the Lehigh Valley, joined #GivingTuesday to raise public awareness about their organisations and highlight the unique strengths and offerings of each partner. The group founded a shared platform to engage donors and educate them about each participating arts organisation. HOUSTON GRAND OPERA The Houston Grand Opera created special video messages from performing artists, polls, and incentives (including matching gifts and backstage tours) to encourage donations. Their campaign name #AllInForHGO helped them on #GivingTuesday raise more than $235,000 for programs. THE ARTS COMMISSION IN TOLEDO, OH 2014 was the Arts Commission’s third #GivingTuesday. Their goal was to raise $5,000 as part of a larger year-end campaign goal of $25,500, with funds going toward hiring area youth for the 21st season of their Young Artists at Work (YAAW) program, a six-week paid summer apprenticeship for local teens fostering job skills and an intense exposure to the arts. Their #GivingTuesday campaign raised $1,000-$2,000 more than their original goal—and helped them have a strong kick off to their end-of-the-year campaign. THE JOHN PAUL GETTY MUSEUM The John Paul Getty Museum transformed into a food drop-off center on #GivingTuesday by inviting visitors to donate items of non-perishable food at the Visitor Center. Getty staff collected donations, sorted and weighed them, and made sure they were delivered to the Westside Food Bank. The Getty then matched food donations pound for pound to have a greater impact. THE METROPOLITAN MUSEUM OF ART The Metropolitan Museum... read more

Case Study: Polyglot Theatre

Polyglot Theatre raised over $20,000 for our end of year fundraising appeal in 2013. The appeal raised almost 50% more than our target due to two factors that bolstered the appeal. The first was our matched-funding partnership with Gandel Philanthropy, the second was associating our appeal with the #GivingTuesday campaign, run for the first time in Australia in 2013. The national #GivingTuesday campaign added impetus for donors with a focus on a day of action on 3 December. The campaign was supported by social media and marketing to boost the culture of giving around the traditional festive giving season. #GivingTuesday was started in the US in 2012 and managed by Connecting Up in Australia in 2013. The movement was developed as a way for different sectors to get involved and give back through a variety of fundraising and philanthropic activities culminating or on the nominated Giving Tuesday. The other crucial  factor was matched-funding support from Gandel Philanthropy. Polyglot was thrilled with this support that acted as both a catalyst for donors, whose donations could be doubled, and a great incentive for Polyglot to achieve our target with the prospect of doubling the result. Knowing we had the advocacy and probable support of Gandel behind us, gave our day to day fundraising activity real confidence and focus. Polyglot’s appeal sought funding for Voice Lab, an exciting new creative project to collect critical feedback from children on Polyglot’s performances as well as contemporary issues. Following our child-led practice that puts children squarely at the heart of our art, Voice Lab is a private space for children to share their opinions and... read more

Case Study: World Concern

For #GivingTuesday 2012, World Concern used social media, their e-newsletters and online media channels to promote their campaign with fantastic results. read more

Case Study: Give Kids the World Village

For #GivingTuesday 2012, Give Kids the World Village asked their Facebook and Twitter communities to pledge a donation on the day and was also fortunate enough to have an anonymous donor match donations up to $10,000. They also have some great ideas for this year when it comes to engaging their... read more

Case Study: Panthera

In 2012, for #GivingTuesday, Panthera partnered with the Recanati Kaplan Foundation to double the donations of sponsors, resulting in almost $1,000,000 being raised. read more

Case Study: Phoenix House

For Giving Tuesday, Phoenix House asked friends and supporters to write letters of encouragement to the men, women, and teens in our treatment programs across the country. Counselors in each of our regions distributed these letters to our clients on Giving Tuesday (November 27, 2012). As part of this initiative, we created a template letter that participants could personalise by sharing a recovery story, an inspirational quote, or just a general message of encouragement; we then shared the template on our various social media channels. We wanted this to be a campaign in which anyone could participate, at no cost. Our letter‐writing campaign exceeded our highest expectations. Inspiring letters poured in from all over the country and abroad, as supporters let our clients know that they are not alone. We were honored to see Phoenix House’s Giving Tuesday efforts featured on the addiction news site The Fix as well as Mashable. Mashable listed Phoenix House as one of “6 Inspiring Companies Joining Giving Tuesday,” alongside Sony, the Case Foundation, and Heifer International. In addition, Phoenix House was mentioned during a Huffington Post Live segment about Giving Tuesday. HuffPost Live Producer Abby Huntsman praised Phoenix House’s letter‐writing campaign as an opportunity to give back in a meaningful way without spending money. Most importantly, our campaign provided a means of encouraging our clients during a time of year that is often difficult for people in... read more

Case Study: Unilever

Unilever hosted a Twitter party, an advocacy program and united their family of brands to amplify the #GivingTuesday message. They also supported a number of charities and encouraged their employees to get involved with their campaign. read more

Case Study: Discover

Discover Financial Services participated in the first year of #GivingTuesday in 2012 by taking activities the company was already doing and finding ways to encourage people to participate in them on one single day of #GivingTuesday. First, Discover gave a 2 percentmatch and waived the transaction feesfor all donationsmade on #GivingTuesday to national charitable partners,many of which were #GivingTuesday partners as well. Additionally, Discover offered a 2 percent match when the company’s card members donated their Cashback Bonus awards to national charitable partners. To involve employees, Discover encouraged employees to give as part of Discover’s Employee Giving Program by providing a matching donation. The company truly involved its entire circle of influence to create a community full of giving. As a result of Discover’s efforts, card members increased donations of their Cashback Bonus to charitable partners on #GivingTuesday over donations on the same day in 2011. Employee participation in Discover’s giving program over the previous year also increased. Discover was able to not only be part ofthe large movement to encourage people to give, but the company also saw it could bring together programs—that were already great on their own—and make them even greater as part of #GivingTuesday. Furthermore, seeing how other partners—whether companies or not-for-profits—were contributing to this day of giving was a great experience. Looking forward, Discover is committed to being a part of #GivingTuesday 2013 along with its employees, card members and others to make an even greater... read more

Supported By

Connecting Up
Skip to toolbar