Simply run an initiative (no matter how big or small) on 29 November, 2016, and register as a partner to let us know what you’re up to.

Here are just a few ideas:

  • run a special fundraiser for the day
  • “give back” to your supporters and write a thank-you letter
  • ask supporters to pledge a donation over December
  • launch a holiday gift catalogue
  • get your supporters to “give” in a new way
  • ask your corporate sponsors to get involved and get them to register their support on the website as well.

Keep reading for more ideas below!

Support your campaign with an #UNselfie

The #UNselfie, or the selfless selfie, is a powerful way to show how you are giving and why giving is important to you. How do I #Unselfie? Take a “selfie” with a caption (or have it on a card in the picture) explaining how or why you and/or your friends are “giving” this year. Always use the hashtags#UNselfie, #GivingTuesday and #GivingTuesdayAus Post it to Instagram, Facebook and/or Twitter and share with friends! #Download the UNselfie... read more

Ideas for not-for-profit organisations

Get creative! Many not-for-profit organisations are rebranding #GivingTuesday for their organisations. From #GivingShoesDay to #GivingZooDay, give a twist to the name and logos to promote your brand and mission   Did you know many donors work at companies that double the donations made by employees? Encourage your donors to submit matching gift requests   Use social media to launch a new fundraising or awareness campaign. Use the #GivingTuesdayAus hashtag early and often on Twitter. Your constituents should know that you are part of this movement.   Integrate #GivingTuesday into your end-of year campaign. Use this day to experiment and try a new strategy to close those end of year gifts.   We’ve seen a lot of success with matching grants. Ask a board member or sponsor to put up a matching gift. You can use this to incentivise new or larger donations or to kick-off your end-of-year campaign.   Consider trying mobile or online giving. #GivingTuesday is a great day to engage your online community and transform followers and fans into donors.   Organise a volunteer project for your organisation. Invite donors, employees and your neighbors to get together to celebrate giving by creating a day of service.   Share your story! Reach out to press outlets in your community and spread the word by sharing your story with us. Feel free to use our sample press release to pitch your story.   Obtain skilled volunteers. Not-for-profit organisations can access professional expertise in HR, technology, strategic planning, and marketing through skilled volunteering.... read more

Support #GivingTuesday by taking an #unselfie #selfie!

Join in the social media action with your very own #UNselfie! A #UNselfie is an unselfish or selfless #selfie. Take a photo of someone or something that represents giving to you and upload to your social media platform of choice, whether it be Instagram, Facebook, and/or Twitter via hashtag #unselfie and #givingtuesday. Want to share more of the #GivingTuesday spirit? Join in sharing your “I’m giving because-…” sign by making a simple card or piece of paper that says “I’m giving because-“ and add your reason for giving this season. Every action YOU take shows why giving is important and helps others to join in the spirit of giving! Just upload your picture of your “I’m giving because-“ sign to any and all of your social media platforms using hashtag #unselfie and #givingtuesday. Tell your friends, family, and even show how your pet is participating in #GivingTuesday too! For more information on the #UNselfie go to our toolkit for more tips and tricks: We are excited to see YOUR #UNselfie and share why you are a “giver” and participating in this inspiring movement uniting givers around the world! Want to find out more about #UNSelfie’s? Download the toolkit now! (To download, simply click on the Slide share logo on the bottom of the slideshow, you will go to the Slideshare website – click on the download button at the top!) U nselfie toolkit from Connecting... read more

Digital Storytelling Tips for #GivingTuesday

3 of December  is coming soon! It’s time to share your story for #GivingTuesday and show the world how Australians give back! Digital storytelling by combines narrative with digital content and can help you to engage with your audience and involve your community through the journey of #GivingTuesday. Here’s some information, your organisation can use to learn more about it. Simple tips to use digital storytelling for #GivingTuesday event Promote your giving story and ask your community to spread the word about what you’re doing Ask people to post video or short videot on what #GivingTuesday and giving means to them Create a video of your community and allow Facebook fans to tag themselves on your Facebook Page Also check out some more ideas on, using social media as part of your using digital storytelling campaign Some examples of video of not-for-profit organisation Looking for inspiration? Here are some example of videos of not-for-profits using digital storytelling. Don’t be afraid to have fun and be creative to celebrate #GivingTuesday. CARE is a leading humanitarian organisation fighting global poverty. In this humorous, creative video  CARE US show us how it feels good to give back for #GivingTuesday. SocialGoodNetwork is a company which develops online and mobile fundraising solutions that increase engagement and giving. Check out  Mark’s video  an employee of SocialGoodNetwork who celebrates #GivingTuesday through a personal Gangnam Style dance. Let‘s get started! 7 easy digital storytelling tools Don’ t hesitate to share your stories online. Dedicated video sites like YouTube and Vimeo are a great free option. Look bellow for more advice about various software available to help with your story. 1) Animoto Is an... read more

WATCH: Discover your social change story for successful fundraising

Social change crowdfunding is fundamentally about storytelling. This session will help you identify your social change story and how this can be a tool for engaging with supporters and rallying your community. The session will also explore several case studies of both successful and unsuccessful social change crowdfunding campaigns. About Natasha Akib Natasha Akib is the Community Builder at – the crowdfunding platform for social change projects. She is passionate about empowering people and communities to use media and turn ideas into positive action and worked with socially conscious change organisations including in Bhutan at one of the country’s first independent newspapers, in New Orleans at the Social Change Film Festival and also in Australia as Editor of... read more

WATCH: Getting started with online fundraising

Do you want to do something online for #GivingTuesday but don’t know what your options are? Or just know that your not-for-profit needs to start taking your donations online but don’t know where to start? Well watch this webinar that will help you understand your options for online fundraising. It will cover: Online donation pages – how do you collect donations online for #GivingTuesday and beyond? Peer to peer (event) fundraising – what are your options when someone wants to run a marathon for you? Crowdfunding – what is crowdfunding and how do I set up a campaign? About Prashan Paramanathan Prashan is the CEO and Founder of Chuffed – a new crowdfunding platform for Australian non-profits and social enterprises ( Prior to starting Chuffed, he spent several years advising a number of Australian non-profits, foundations and corporates on their organisational and fundraising strategies as a Senior Consultant at Social Ventures Australia... read more

WATCH: Best practices for engaging your local media

Do you have a great story to tell about your #GivingTuesday initiative? Learn how to engage local journalists and media outlets to help get the word out there. Leila Henderson, CEO, Newsmaker will share her years of experience in working in Australian media as a journalist, author and social media entrepreneur to help you give your #GivingTuesday story wings. In this webinar, Leila shares: What the role of PR is How to engage people on social media to create a ripple effect How to write a press release with a tried and true template About Leila Henderson Leila Henderson is a journalist turned social media entrepreneur who has developed unique systems that bridge the gap between PR and social media marketing. The NewsMaker software platform is used by more than 8,000 PR and marketing executives for press release distribution and social media marketing. Leila also coaches other entrepreneurs and organisations in the use of social media, from policy through to measurement. She believes in the power of words and effective communication to influence hearts and minds. A former News Limited Business & Technology journalist, PR advisor to IBM Australia, and agency owner, she has worked across a wide variety of media over her career, from the Australian Women’s Weekly under Ita Buttrose, to Reader’s Digest, to The Australian newspaper. She is the founder of the LinkedIn group “Social Media Australia” and a well established business author, with over 20 books to her... read more

Best practice for #GivingTuesday on Facebook

Push your #GivingTuesday event on Facebook to get more people involved on the 3 December! We put a few easy tips for you together, which will help to promote your event and achieve the goals you set for your good cause! Use the Hashtag Hashtags are a great way of connecting many people of the same interest. By using #GivingTuesday users will be able to click on it and see more great ideas and events around the day of giving. Mark every post on Facebook and Instagram with: #givingtuesday Whether you’re posting a photo, a video or a simple status update, don’t forget to include this hashtag This lets people join and follow the conversation about Giving Tuesday Click on the hashtag to see more great causes and get inspired by other Giving Tuesday partners         Notify Fans Post content ahead of time, and regularly, regarding your specific Giving Tuesday campaign. This gives people time to join your campaign. Introduce GivingTuesday to tour fans Tell them about your very own GivingTuesday event and how they can participate Include a link to the GivingTuesday Partners website to see details about your good cause Post maybe once a week something about your GivingTuesday event to remind people to take part   Do Facebook Q&As Do Facebook Q&As with public figures who supports your cause or someone from the office to give the campaign a personal face. Have someone well-known by the public host a Q&A, either on their Facebook page or your non-for-profit’s page, focused around your Giving Tuesday campaign You can also take an employee or volunteer to answer the fans... read more

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