7 Steps to Increasing Online Donations

Authour: Genn Stephen via The Fundraising Funnel How many people do you know that don’t have access to the internet? I’m willing to bet the number is fairly low. Your organisation should be making your online presence a top priority for raising awareness and, of course – fundraising. Below are some top tips on improving the online experience for your donors: 1. Make it EASY to give: Your donation page should be no more than 3 clicks from your homepage If possible, have an obvious Donate button on your website – consider using a bold colour or different font size to make it stand out. Keep the positioning of the Donate button consistent throughout the site to make it easy to find Make the donation form short so donors don’t lose interest part way through the process Accept multiple payment methods to avoid excluding certain donors 2. KEEP them on your site through the process Don’t send them to a third party – this is both distracting and off-putting 3. Make your website and donation page MOBILE RESPONSIVE Frost and Sullivan, an independent market research consultancy, have predicted that by 2018 New Zealand will have 90% smartphone ownership and 78% tablet ownership, so your site needs to be able to work on these devices. 4. Keep the donation page SIMPLE Don’t have anything that could distract them from making the donation. 5. Offer a VARIETY of donation amounts and show them the IMPACT that these will have: e.g. $5 = feed a child for a day $25 = provide school equipment for a term 6. Offer REGULAR GIVING This helps...

Three Personal Giving Style Most Donors Have

Author: Melissa Anderson via Australian Fundraising Specialists Blog Do you consider asking for a gift or donation the most dreaded stage of organising a fundraising campaign? Do you usually get an unfavorable response whenever you attempt to ask the prospects? Being unaware of your donor’s giving style can become a major roadblock to your success. You won’t be able to move forward if you get more rejections than support. Even when it comes to raising money, profiling your donors is essential. Otherwise, the donors will remain indifferent even if you know that you have a good intention. Each donor is unique and with that being said, you have to make every approach more personalized. Before you attempt to ask a prospective donor, find out about the three giving styles, donors usually have. The Loners This type of donor is known as the independent thinker. Their decision is not based on what other people think. They are not easily persuaded by the tricks of fundraising trade. They give money to the organisation that creates a huge impact. If you intend to talk to them about the benefits of choosing your organisation, you may risk losing their interest. Loners will donate without outlining the benefits. You just talk to them about the project and get straight to the point. They more likely to donate if the cause is unpopular. You can get this type of donor to donate when your fundraising campaign is transparent and out of the ordinary. The Followers This type of donor won’t consider donating without seeing a list of people who have already signed up for the...

How Small Charities Can Revitalise Fundraising in the Sector

Author: Sam Webb – communications officer at Cafedirect Producers’ Foundation (CPF) via JustGiving Blog   Charity fundraising has been in the media for all the wrong reasons recently. This has led to plenty of soul searching, calls for stricter regulations, and multiple column inches dedicated to this issue. However, does the current crisis offer an opportunity? Can small, innovative and daring charities show the big guns how fundraising can be done effectively? Can we try something new, exciting and inclusive that can revitalise the sector? We at Cafédirect Producers’ Foundation (CPF) believe that our #OneBigTweet campaign demonstrates how we are well placed to break new ground. What is #OneBigTweet? #OneBigTweet is our pioneering fundraising campaign that offers the public the chance to donate without spending a penny. The idea is to grow a tweet so big that its marketing potential can be auctioned for charity. It is easy to get involved, requiring just 3 simple clicks: 1) Click on the link. 2) Click ‘Donate my twitter followers’. 3) Click ‘Authorise’. Later, #OneBigTweet will be auctioned and a carefully supervised tweet will be auto-retweeted from supporters’ accounts. We have attempted to make this journey as fun and accessible as possible. It is certainly entertaining, although perhaps disconcerting, to see how much marketing value a single tweet from me has ($2.60) compared to Snoop Dogg (nearly $200k!). Despite this, it is amazing to be a part (no matter how small) of a group coming together to create a tweet that will be seen by millions – and for a good cause! Small organisations can have a big reach and huge impact CPF is comprised...

#GivingTuesday Giveaway from Absolute Assistance!

This year, on Tuesday December 1st 2015, Absolute Assistance is joining the forces of #GivingTuesday. Giving Tuesday is a day dedicated to giving — when charities, families, businesses, community centers, students, retailers and more will all come together for #GivingTuesday – a movement to celebrate giving and encourage more, better and smarter giving during the Holiday Season that we are proud to be part of. From Thursday the 1st October to Midnight the 1st December if you are a business, charity or not for profit who supports the community in one way or another you can enter the draw to WIN a brand new website valued at $5,000! To enter and go into the draw to win, all you need to do fill in your details and your nominated business, charity or NFP in the form below. If you are nominating on behalf of someone once we receive your entry we will let them know that they have been nominated and confirm that they are happy to enter. Here is what is included in the winners $5,000 website package Consultation and guidance to achieve maximum results of website functionality and use One year’s worth of domain registration and hosting (if you already have this or already have a website and need a refresh we will build the new one alongside the current website) A customised WordPress website with premium theme of your choice Complete access to the website so that any design, updates and additions can be added by you or a volunteer within your organisation Manual for basic editing 1 months support and updates To view the full...

Upcoming Webinars

Looking for inspiration this #GivingTuesday? Register for our upcoming webinars and get the knowledge from the experts! How do I register for a webinar? Click on the link under each webinar blurb – you will be directed to the Connecting Up website (the sponsors of #GivingTuesday Australia). Follow the prompts to register (you will need to create an account with Connecting Up if you don’t have one). You will receive a link from Citrix GoToWebinar – please email contact@givingtuesday.org.au if you do not recieve an email within 24 hours of registering! 27 October: #GivingTuesday – Let’s talk crowdfunding Recording Since 2010, Australian community and social good projects have raised over AU$4.7 million on Pozible, with not-for-profit campaigns raising nearly double that of regular ones on average. Join us for #GivingTuesday as we talk about how crowdfunding can be used to raise awareness, community engagement and funding for a worthy cause, with case studies from our community. About Pozible Pozible is Australia’s favourite crowdfunding platform, a place to connect creative ideas to a community that wants to make them happen. It was developed to help people raise funds, realise their aspirations and make great things possible. Get your idea off the ground or see what our community is cooking up at pozible.com About the presenter Claire Merquita is the General Manager for Pozible where she oversees the team, working with creators and organisations to make their projects happen through crowdfunding. Before Pozible, she was a writer, producer and educator in the broadcasting industry in Singapore for 6 years, creating content for television and corporate clients and lecturing in media at...

Global Case Studies from 2014

Get inspired and check out what global partners in the US did for #GivingTuesday 2014! ARTS ORGANISATIONS DOWNTOWN ALLENTOWN ARTS GROUP 7 Allentown arts organisations, including the Allentown Art Museum of the Lehigh Valley, joined #GivingTuesday to raise public awareness about their organisations and highlight the unique strengths and offerings of each partner. The group founded a shared platform to engage donors and educate them about each participating arts organisation. HOUSTON GRAND OPERA The Houston Grand Opera created special video messages from performing artists, polls, and incentives (including matching gifts and backstage tours) to encourage donations. Their campaign name #AllInForHGO helped them on #GivingTuesday raise more than $235,000 for programs. THE ARTS COMMISSION IN TOLEDO, OH 2014 was the Arts Commission’s third #GivingTuesday. Their goal was to raise $5,000 as part of a larger year-end campaign goal of $25,500, with funds going toward hiring area youth for the 21st season of their Young Artists at Work (YAAW) program, a six-week paid summer apprenticeship for local teens fostering job skills and an intense exposure to the arts. Their #GivingTuesday campaign raised $1,000-$2,000 more than their original goal—and helped them have a strong kick off to their end-of-the-year campaign. THE JOHN PAUL GETTY MUSEUM The John Paul Getty Museum transformed into a food drop-off center on #GivingTuesday by inviting visitors to donate items of non-perishable food at the Visitor Center. Getty staff collected donations, sorted and weighed them, and made sure they were delivered to the Westside Food Bank. The Getty then matched food donations pound for pound to have a greater impact. THE METROPOLITAN MUSEUM OF ART The Metropolitan Museum...

TOOLKITS: For Partners

If you’re stuck on what to do for #GivingTuesday, we have compiled some Toolkits with ideas for corporates, not-for-profit organisations, schools, individuals and families. Communications toolkit Sample press release Sample outreach...

#Million4Wishes – Make-A-Wish aims to raise $1 million globally on #GivingTuesday!

About Make-A-Wish®  Make-A-Wish® grants the wishes of children with life-threatening medical conditions. It’s our passion. And we’re dedicated to the more than 24,000 wish kids whose wishes we grant each year around the world – and for good reason: a wish-come-true is a game-changer for kids in the fight against their illness. We know that a wish is a vital part of treatment, helping wish kids feel better, and sometimes get better. But we can’t grant wishes without the support of thousands of supporters and people just like you. On #GIvingTuesday, 2 December, we will be partnering with JustGiving to launch an exciting new global campaign, #Million4Wishes. We want to raise $1million in a single day – an amount that will make a profound impact on the lives of seriously ill kids, their families and communities involved worldwide – forever. Your donation on #GivingTuesday via http://justgiving.com/million4wishes will help us do just that – and will impact children and families in your local community. Thank you for your support! About Make-A-Wish Australia Since 1985, we have brought hope, strength and joy to over 8,000 children in Australia through the granting of a cherished wish. Roooaaar! Lachlan’s Wish Inspires Him to Follow His Passion   Lachlan was diagnosed with alpha-1 antitrypsin deficiency – a genetic disorder that causes liver failure – at just eight weeks of age. His condition meant constant visits to the doctor for treatment. By the age of 10 he was showing signs of severe liver failure, which meant spending more and more time in hospital away from his family and friends. Throughout his illness, Lachlan’s love of dinosaurs gave...

Take #GivingTuesday to the next level with an #UNselfie!

Take #GivingTuesday to the next level by making it an all-year activity.  http://unselfie.org.au/ gives links and guides for how to get involved over Christmas and in 2015.  Let’s make a difference to the world in 2015! How’s this for a picture of the world today?  2013 saw the word ‘selfie’ added to the Oxford English Dictionary, based on its widespread common usage.  We are aiming to turn that trend, and let’s instead start sharing #UNSELFIE photos!   Pick a cause that means much to you, turn your camera around, and share a photo of the cause doing its amazing work.  Or, hold up an inspiring message you’ve written about that charity, photograph yourself, and share it with the hashtag #unselfie.  And #givingtuesday is the perfect day to start. The first Tuesday in December has been tagged #givingtuesday, as a day set aside to remind us to give back, be kind, volunteer for a local charity or donate and share to a local cause. Over 8,000 charities, corporations and politicians all over the world have come together on this day to celebrate the idea of giving back, and have continued that into 2014 with the ongoing movement #unselfie.   This year #givingtuesday is going to be huge.  We want you to be part of it, and share the word that unselfishness is so much more important than sharing a #selfie, means so much more to the world than just day-to-day looking after ourselves.  It means being part of our community; being part of your families; being part of contributing; being part of something bigger and something that is changing the world. Head to...

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