Get Your DIY Fundraising White Paper

GoFundraise have had nearly a million donations through their online platform, with up to 60,000 fundraisers raising money through it at any one time. With so many real life examples and experiences, GoFundraise has developed this white paper to provide Australian charities with expert insight into Do-it-Yourself (DIY) fundraising and how you can get the best results for your cause. Use this FREE resource this #GivingTuesday if you’re not sure where to start your fundraising campaign! Get DIY white paper...

7 Steps to Increasing Online Donations

Authour: Genn Stephen via The Fundraising Funnel How many people do you know that don’t have access to the internet? I’m willing to bet the number is fairly low. Your organisation should be making your online presence a top priority for raising awareness and, of course – fundraising. Below are some top tips on improving the online experience for your donors: 1. Make it EASY to give: Your donation page should be no more than 3 clicks from your homepage If possible, have an obvious Donate button on your website – consider using a bold colour or different font size to make it stand out. Keep the positioning of the Donate button consistent throughout the site to make it easy to find Make the donation form short so donors don’t lose interest part way through the process Accept multiple payment methods to avoid excluding certain donors 2. KEEP them on your site through the process Don’t send them to a third party – this is both distracting and off-putting 3. Make your website and donation page MOBILE RESPONSIVE Frost and Sullivan, an independent market research consultancy, have predicted that by 2018 New Zealand will have 90% smartphone ownership and 78% tablet ownership, so your site needs to be able to work on these devices. 4. Keep the donation page SIMPLE Don’t have anything that could distract them from making the donation. 5. Offer a VARIETY of donation amounts and show them the IMPACT that these will have: e.g. $5 = feed a child for a day $25 = provide school equipment for a term 6. Offer REGULAR GIVING This helps...

Three Personal Giving Style Most Donors Have

Author: Melissa Anderson via Australian Fundraising Specialists Blog Do you consider asking for a gift or donation the most dreaded stage of organising a fundraising campaign? Do you usually get an unfavorable response whenever you attempt to ask the prospects? Being unaware of your donor’s giving style can become a major roadblock to your success. You won’t be able to move forward if you get more rejections than support. Even when it comes to raising money, profiling your donors is essential. Otherwise, the donors will remain indifferent even if you know that you have a good intention. Each donor is unique and with that being said, you have to make every approach more personalized. Before you attempt to ask a prospective donor, find out about the three giving styles, donors usually have. The Loners This type of donor is known as the independent thinker. Their decision is not based on what other people think. They are not easily persuaded by the tricks of fundraising trade. They give money to the organisation that creates a huge impact. If you intend to talk to them about the benefits of choosing your organisation, you may risk losing their interest. Loners will donate without outlining the benefits. You just talk to them about the project and get straight to the point. They more likely to donate if the cause is unpopular. You can get this type of donor to donate when your fundraising campaign is transparent and out of the ordinary. The Followers This type of donor won’t consider donating without seeing a list of people who have already signed up for the...

How Small Charities Can Revitalise Fundraising in the Sector

Author: Sam Webb – communications officer at Cafedirect Producers’ Foundation (CPF) via JustGiving Blog   Charity fundraising has been in the media for all the wrong reasons recently. This has led to plenty of soul searching, calls for stricter regulations, and multiple column inches dedicated to this issue. However, does the current crisis offer an opportunity? Can small, innovative and daring charities show the big guns how fundraising can be done effectively? Can we try something new, exciting and inclusive that can revitalise the sector? We at Cafédirect Producers’ Foundation (CPF) believe that our #OneBigTweet campaign demonstrates how we are well placed to break new ground. What is #OneBigTweet? #OneBigTweet is our pioneering fundraising campaign that offers the public the chance to donate without spending a penny. The idea is to grow a tweet so big that its marketing potential can be auctioned for charity. It is easy to get involved, requiring just 3 simple clicks: 1) Click on the link. 2) Click ‘Donate my twitter followers’. 3) Click ‘Authorise’. Later, #OneBigTweet will be auctioned and a carefully supervised tweet will be auto-retweeted from supporters’ accounts. We have attempted to make this journey as fun and accessible as possible. It is certainly entertaining, although perhaps disconcerting, to see how much marketing value a single tweet from me has ($2.60) compared to Snoop Dogg (nearly $200k!). Despite this, it is amazing to be a part (no matter how small) of a group coming together to create a tweet that will be seen by millions – and for a good cause! Small organisations can have a big reach and huge impact CPF is comprised...

#GivingTuesday Giveaway from Absolute Assistance!

This year, on Tuesday December 1st 2015, Absolute Assistance is joining the forces of #GivingTuesday. Giving Tuesday is a day dedicated to giving — when charities, families, businesses, community centers, students, retailers and more will all come together for #GivingTuesday – a movement to celebrate giving and encourage more, better and smarter giving during the Holiday Season that we are proud to be part of. From Thursday the 1st October to Midnight the 1st December if you are a business, charity or not for profit who supports the community in one way or another you can enter the draw to WIN a brand new website valued at $5,000! To enter and go into the draw to win, all you need to do fill in your details and your nominated business, charity or NFP in the form below. If you are nominating on behalf of someone once we receive your entry we will let them know that they have been nominated and confirm that they are happy to enter. Here is what is included in the winners $5,000 website package Consultation and guidance to achieve maximum results of website functionality and use One year’s worth of domain registration and hosting (if you already have this or already have a website and need a refresh we will build the new one alongside the current website) A customised WordPress website with premium theme of your choice Complete access to the website so that any design, updates and additions can be added by you or a volunteer within your organisation Manual for basic editing 1 months support and updates To view the full...

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